Adwords Split Testing

Adwords split testing is a method for optimizing Google Adwords ads. You can, and should, split test every part of your ad, including keyword placement, whether to use text or numbers, capitalization, bolding, italicizing, and other tricks that pull the searchers eyes to your ad. When you conduct Adwords split testing be sure to include your ad copy in the testing procedures. The smallest changes can often yield the greatest results.

Google Adwords is set up to help you conduct Adwords split testing. You simply need to create two ads, identical in every way except for the element you are testing. Then tell Google to alternate the versions between searches by making sure your settings read “rotate” instead of “optimize”. If you leave it on “optimize”, Google will start showing the ad with the better conversion rate to more searchers before the testing is complete, which of course, will give you invalid results. Just because an ad initially shows higher conversion, doesn’t mean it will stay that way. If you need some help adjusting your settings and making sure the ad tracking is on, there are many online article available to help you do that.

When you conduct Adwords split testing, you have to collect a solid sampling in order to make that determination. However, once you do, and have a clear winner, you may test that element against another version or test another version altogether. This type of split testing is called A/B Split Testing, and is the simplest and most commonly used form of split testing. The major drawback is that it only lets you test one element at a time.

However, there is another form of Adwords split testing, called multivariate testing, that will let you test more than two ads or two elements at a time. However, using Adwords, the testing has to be done a little differently than normal multivariate testing which uses algebraic metrics to determine how to show ads and calculate results. The requirements for running multiple ads in Adwords are more complex than we have room for here, but it involves removing all your ads but the very best performer, and creating all new ads. However, there are many internet articles available to help you do that, should you so choose.

What constitutes a winner? Normally, you would consider the ad with the highest click through rate, or the highest conversion rate, or the lowest cost per click rate. It really depends on what ever factors are most important to you. The general rule of thumb would be that the winner in Adwords split testing is the ad that produces the most sales for the least amount of money.

Anytime you hear of another idea about what might increase those rates, run a test to see if it works for you. It won’t always because everyone’s business and potential customers are slightly different. What you need to remember is that once you have a “winner” you need to try to beat it, by creating and testing more ads. Adwords split testing is an ongoing process.

Adwords split testing is a method for optimizing Google Adwords ads. You can, and should, split test every part of your ad, including keyword placement, whether to use text or numbers, capitalization, bolding, italicizing, and other tricks that pull the searchers eyes to your ad. When you conduct Adwords split testing be sure to include your ad copy in the testing procedures. The smallest changes can often yield the greatest results.

Google Adwords is set up to help you conduct Adwords split testing. You simply need to create two ads, identical in every way except for the element you are testing. Then tell Google to alternate the versions between searches by making sure your settings read “rotate” instead of “optimize”. If you leave it on “optimize”, Google will start showing the ad with the better conversion rate to more searchers before the testing is complete, which of course, will give you invalid results. Just because an ad initially shows higher conversion, doesn’t mean it will stay that way. If you need some help adjusting your settings and making sure the ad tracking is on, there are many online article available to help you do that.

When you conduct Adwords split testing, you have to collect a solid sampling in order to make that determination. However, once you do, and have a clear winner, you may test that element against another version or test another version altogether. This type of split testing is called A/B Split Testing, and is the simplest and most commonly used form of split testing. The major drawback is that it only lets you test one element at a time.

However, there is another form of Adwords split testing, called multivariate testing, that will let you test more than two ads or two elements at a time. However, using Adwords, the testing has to be done a little differently than normal multivariate testing which uses algebraic metrics to determine how to show ads and calculate results. The requirements for running multiple ads in Adwords are more complex than we have room for here, but it involves removing all your ads but the very best performer, and creating all new ads. However, there are many internet articles available to help you do that, should you so choose.

What constitutes a winner? Normally, you would consider the ad with the highest click through rate, or the highest conversion rate, or the lowest cost per click rate. It really depends on what ever factors are most important to you. The general rule of thumb would be that the winner in Adwords split testing is the ad that produces the most sales for the least amount of money.

Anytime you hear of another idea about what might increase those rates, run a test to see if it works for you. It won’t always because everyone’s business and potential customers are slightly different. What you need to remember is that once you have a “winner” you need to try to beat it, by creating and testing more ads. Adwords split testing is an ongoing process.

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